Meta makes things…better?

Meta makes a lot of changes. Mostly, these are irrelevant or downright annoying but one recent change has actually proved quite useful...

Cambscuisine’s The Royal Oak, Barrington.

The new Facebook Page experience allows those using business pages to truly “become” the page they are managing. Gone are the days of inadvertently replying to comments from personal accounts and having to hastily delete them later! 

The big plus point to this update is that business pages can now join Facebook groups; interacting directly with their target audience and engaging with local communities. Joining these groups can prove crucial for businesses where local is key. 

Let's take our client, Cambscuisine and its five rural pubs, as a case in point. Typically, a post on The Royal Oak at Barrington’s page might get around 12 likes and 1 comment, but recent posts on the local village Facebook group have seen a huge increase in interaction, achieving 91 likes and 15 comments and striking up lots of positive conversations with local members of the community. 

These conversations are invaluable - they are with real customers, who are invested in the business and the surrounding local area. They will be highly likely to visit in the near future. 

Cambscuisine’s The Royal Oak, Barrington.

Results like this mean we have adapted our strategy for this collection of rural pubs, with a huge focus on local group interaction and moving away from reels.

Meta has, in fact, made things better for this client. We know their audience inside out and we’re on top of Meta changes. This enables us to pivot when it comes to client strategy and take advantage when new features come into play.