Cambscuisine

Results-driven communications strategy for independent restaurant group

Strategy for an independent restaurant group _ KUCO

Doubled the following
on social media

Increased Instagram reach to over 20,000 per month

Achieved high click through rates of over 1,500 per month via social advertising

CAMBSCUISINE is a collective of seven country pubs and city-based restaurants operating across Cambridgeshire. Launched in 2001, the company aims to bring good food and great service across its venues, with an emphasis on friendly and informed service. Consistently great and with a 'can't do enough to please' attitude, the Cambscuisine collective is a shining example of an independent, local success story.

Services:

PR & Partnerships
Social Media Management
Paid Social
Content Creation
E-news

Client Goals

Position each Cambscuisine venue as the go-to venue in their area.

Co-ordinate content across all sites to showcase all that Cambscuisine encompasses.

Increase event bookings and keep table bookings consistently high across all sites.
Grow social following with friendly, community-focused content that reflects Cambscuisine’s ethos.

Strategy

Multi site coverage

Coordinating content across all seven Cambscuisine sites to retain strong brand messaging while serving as a marketing platform for multiple locations. Working with a tight timeline to ensure all core events are marketed across local press, e-news and social posting.

Consistent and engaging content
Community spirit and friendly service are core values for Cambscuisine and we write to reflect this in our social and e-news copy. Weaving insightful description and wit with a strong brand tone is key.
Social advertising to drive bookings
Segregating audiences by venue allows us to run highly targeted social advertising campaigns for Cambscuisine. These run across themes and events and work in tandem with an e-news to fill these events and drive day-to-day bookings.

Results

We increased following on social from 3,600 in February 2021 to 7,000+ in October 2022.
We increased Instagram reach from under 100 people, to consistently hitting over 20,000 people
Achieved high click through rates of over 1,500 per month via social advertising
…including high performing reels, social ads targeted to locations, press coverage and effective newsletters.